Photo here shows PDA members at the 2020 Women on Boards Chicago November 2018 event: (Left to Right) Ken Hoganson, PDA CEO and Founder; Rebecca Wing, PDA National Operating Officer; Cindy Burrell, PDA Board Member; Kathy Graham, PDA Chief Marketing Officer; Vince Williams, PDA Diversity Initiative Leader; Andy Feltovich, PDA Member; Mary Ann Hynes, PDA Member.
Business columnist Jim Kendall in the Daily Herald recently featured PDA CEO and Founder Ken Hoganson, PDA Board Member Cindy Burrell, and PDA CMO Kathy Graham in his timely column "Why your board should include a woman—or two." His column begins:
"Ideas and insights matter, which means there are some extremely practical reasons that the board of directors of your small or mid-size business should include a female member—or two, or more."
"The reasons why come from Kathy Graham, founder of The HQ Companies Inc., a Chicago group of four related businesses that deal in talent assessment and management, and related growth strategies; Cindy Burrell, president of Chicago-based Diversity in Boardrooms, a consulting firm that seeks to match business needs and potential board members; and Ken Hoganson, founder and CEO of the Private Directors Association, which provides support intended to help privately owned businesses create value-producing boards."
"Collectively, and very much condensed here, their reasoning looks like this:
• An atypical approach. The presence of a woman, or women, on your board will break up the group thinking that often drives many decisions. Diversity of thoughts and points of view matters.
• Funding. Outside investors increasingly look for diversity in an organization, especially at the board level, before they write a check.
• Perceptions. Depending on the business, chances are that women are 40 percent or more of your customer base. Women board members provide a different read of the thinking not only of consumers but of female employees and customers.
• Image. Board gender diversity will especially please millennials who, as a group, tend to care about what businesses advocate."
Read the full Jim Kendall column.